Here's the big picture
in less than 100 words
Passionate Direct Response CMO, co-author of Certificopy, the most sold copywriting course in Italy.
Direct student of Todd Brown, Dan Kennedy, Stefan Georgi and Marco Lutzu.
Copy Chief and trainer of 24 agency copywriters and 30+ in house copywriters.
Current Project: in Jan 2020 I was asked by Marco Lutzu to help build Solutzione: the first italian Direct Response agency.
Since then, I built a team of 24 copywriters, created over 150 marketing plans for new clients and developed 1.3 Mln € worth of agency projects. This activity is still my main focus to this day.
Consulting industries (micro to medium-sized companies)
Financial services:
- Fleet car leasing
- Online trading
- Credit repair services
- Private insurance services
- Asset advisor
- Business insurance services
Professional & Educational services:
- Sales training
- Online dating
- Business consulting
- Self Publishing services
- Self help
- Yoga classes
- Wedding planner
- Culinary school
- Risk management consultancy
- Halal food certification
- Plumbing services
- Home staging services
- Restaurant marketing
- NLP coaching
- Hostess & steward agency
- IT consulting
- Dropshipping infobusiness
- Learning system school
- PR agency
- For profit University
- Architecture & Design studio
- Print advertising distribution
Industrial machinery:
- Catalog and directory printing
- Metal sheet press brakes
Administration services:
- Temp agency
- Travel agency
- Call center
- Accounting services
Transportation:
- Couriers & local delivery
- Rail transportation
Other
- Car body shop
- Hair salon franchise
- Beauty salon franchise
- Gardening company
Entertainment & Recreation:
- Fitness club
- Fitness Franchise
- Food and entertainment complex
- Social gaming community
- Garden Center
- Event promotion
Manufacturing & retail trade:
- Motorcycle clothing manufacturer and retailer
- Earing aid manufacturer and retailer
- Safety road barriers manufacturer
- Frozen pastry manufacturing
- Lingerie manufacturing and retail
- Marble slabs manufacturing
- Disinfectant manufacturing
- Cosmetics & beauty products manufacturing
- Frames and fixtures manufacturing and retail
- Household furniture manufacturing
- Auto parts store
- Porcelain stoneware manufacturing
- Barbecue & grill retail
- Bathroom furniture manufacturing
- Pet food retail
- Boat dealership
- Swimming pool manufacturing
- Metal pipe and tube manufacturing
- Used tires online reselling
- Vitamin & supplements e-commerce
Construction:
- Industrial building renovation
Real Estate, Rental:
- Real Estate sales & brokerage
- Real Estate school
- Apartment rental
- Car rental
Information:
- Cloud telecommunication
- Database software development
- Security software development
- Independent label music production
- Book publishing
- Video production
Consumer goods & services:
- Nail polish products
- Hair styling products
- Sparlking wine production
- Hemp beer production
- Hemp pizza production
- Liquor production
- Olive oil production
- Baby products
- Online auction & betting services
- Personalized shampoo production
- Handbag production
- Commercial cleaning services
- Eyewear production
- Nail salon
- Barber shop
- Car racing services
Healthcare:
- Surgical devices manufacturer
- Dentist studio
- Pharmacies consortium
- Nootropic supplements
- Homeopathic pharmacy
- Regional drug wholesale
Accomodation and Food services:
- Single location restaurant
- Restaurant chain
- Single location Hotel
- Tourism agency
Specialist Engineering:
- Commercial ships sandblasting
Life Sciences:
- Personal training services
- Physical therapy
- Nutritionists & Dieticians
- Dyslexia treatment program
Publications
Do la Solutzione: Direct Response Marketing manual written by Marco Lutzu, Michel Sainville and Davide Lomma (2021, Scripta)
Veni Vidi Victor: self-published novel, over 1000 copies sold with countless fanmande pictures and art
